Video Exercise

These questions are based on videos accompanying the textbook. In addition to whatever in-class use your instructor may have given them, they're available on this website for online viewing. Videos are organized by part so you may experience duplication between chapters.
     These videos are intended only for students using 4th Edition of Marketing. To view the video, you'll need a password. Find the first word appearing in the main text column of page 450 in your textbook and use it as both 'username' and 'password.' Use of the word is case-sensitive.
     The free RealPlayer plug-in is required in order to view the videos. If needed, the plug-in can be downloaded from Real.

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Bestsellers, CBC Marketplace, October 26, 1999
It's something authors aspire to and publishers covet – the best-seller list. Marketplace takes a close look at who decides what books get to grace that powerful list, and just how accurate it is.

• Indigo
• Canadian Booksellers Association
• ChaptersGlobe.com
• Reader's Robot

View the video Bestsellers

1. Discuss the research that is conducted to arrive at the bestsellers lists.
2. Do bestsellers lists constitute a promotional element for the publishers and retailers? How would you classify them?
3. How do retailers influence bestsellers lists? How, in turn, do the same lists influence them?
4. Relate how consumers behave towards books identified on the bestsellers lists to some of the theories on the influences on consumer behaviour seen in Chapter 6.