Answer: Dublin, Ohio, based Wendy's International is a multi-billion-dollar industry leader selling fast food through its Wendy's Restaurants and Tim Hortons Restaurants. Despite its success, Wendy's has a public image of being homespun and friendly, in part because founder Dave Thomas appears in print and television advertisements as the mild-mannered leader of the organization.

The initial audience would be Web surfers, as well as consumers seeking the site.

The primary audience would be consumers interested in Wendy's products and services, primarily fast food. Language such as "Whether you fancy a Fresh Stuffed Pita or a bowl of rich and meaty chili, the Wendy's menu has something special to satisfy your hunger" clearly is aimed at appealing to the hungry consumer. The site also features nutritional information, kids' menus, and current specials.

Secondary audiences include the children, spouses or partners of consumers; anyone interested in the company's and Thomas' history; competitors, investors, and people interested in adoption (the site includes information on Thomas' adoption foundation.)

Gatekeepers include anyone barring access to the site or its parts, such as a parent forbidding children to tour the kids' menu.

Legal and investor information may appeal to watchdog audiences like the U.S. Securities and Exchange Commission.

The writers have assumed the audience is primarily interested in products, company history, and investor/financial information. The language is conversational, even folksy, as in "If you ever need help, click on Dave. You'll find him at the top of every page. Please note, this site is best viewed with a hearty appetite." The relaxed style appeals to the average person, who is unlikely to be interested in industry jargon.

Strategy: The site supports the "homespun" image of the company, reinforcing its already strong public image. Products and specials are prominently displayed.

Organization: The site is organized around a main page featuring a pop-up menu. Visitors can select more than a dozen other pages to tour.

Style: The language style is conversational, with little jargon (except for the legal disclaimer and some of the financial information).

Document Design: The multi-page approach allows visitors to choose where to visit. Though a graphics-intense site, it loads quickly through a typical 56K modem. There is appropriate white space.

Photographs and Visuals: The site repeats the red color scheme of Wendy's restaurants and signage, and images of products and a smiling Dave Thomas abound.

Based on this factors, the site shows good audience analysis.