Shifts in Demand and Supply
In the previous note, we showed that for linear demand and supply curves of the form P = a - bQD and P = c + dQS, the equilibrium quantity and price, respectively, were: QE =
and PE =
. What happens to these values if demand increases? If supply increases? Perhaps the easiest way to model these changes is to add a term to the right hand side of the demand and supply relationships. For example, consider the equation P = a’ - bQD, where a’ differs from a by some amount D
a. That is, a’ = a + D
a. If D
a is positive, we can interpret this as an increase in demand: the price at which consumers demand any given quantity is greater than previously. Likewise, consider the supply curve P = c’ + dQS, where c’ = c - D
c. The minus sign on D
c may be curious, but consider: if D
c is positive, the price at which producers supply any given amount is lower than before. In other words, an increase in supply can be modeled by subtracting a positive amount D
c from the supply price.
Inserting these new values of a’ and c’ into the general solution for equilibrium quantity, we find QE + D
Q = QE’ =
=
. Since we know that QE =
, we can subtract this from both sides to obtain D
Q =
. It is now apparent that any factor that increases demand (a positive D
a) or increases supply (a positive D
c) will increase equilibrium quantity (D
Q > 0). Likewise, anything that decreases demand or supply (a negative D
a or a negative D
c) will reduce equilibrium quantity (D
Q < 0). If D
a and D
c are of opposite sign, equilibrium quantity will move in the direction of whichever change is greater. For example, equilibrium quantity will increase if a demand increase is greater than a supply decrease, so that (D
a + D
c) > 0.
What of equilibrium price? Following the same procedure, equilibrium price is found to be:
PE’ = PE + D
P =
=
. As before, we note that PE =
, and subtracting from both sides we conclude that D
P =
. Here we see that an increase in demand (D
a positive) or a decrease in supply (D
c negative) will raise the price. If both demand and supply increase (both D
a and D
c positive), the impact on equilibrium price depends on which change is relatively greater, that is, it depends on whether (dD
a - bD
c) is greater than or less than zero.