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Introduction and Table of Contents
Welcome to the E-commerce Modules designed to accompany Nickels, McHugh, McHugh, and Berman, Understanding Canadian Business, Fourth Edition.
Module One: E-Commerce Events
A review of significant changes affecting the business world related to the development of the Internet and World Wide Web.Module Two: E-Commerce Web Sites
An investigation of a variety of commercial web sites to become more familiar with how these successful sites work to attract and keep customers.Module Three: E-Business Issues
An opportunity to evaluate e-commerce issues affecting organizations.Module Four: Distance Education and Web-Assisted Job Search
A survey of training and development available on the World Wide Web.Module Five: Marketing for E-Commerce
Searching specific commercial web sites to realize the range of marketing strategies to market similar products.Module Six: Benchmarks and Best Practices
A review of aspects of benchmarking and best practices and how the Internet may be helpful in this form of research.Module Seven: Researching E-Commerce Role Models
This activity identifies movers and shakers in the new e-commerce game.Every effort has been made to give variety to the links and to choose links that will give students an awareness of various sites on the web that feature e-commerce news, biographical articles, and interviews. For external links, there is no absolute guarantee that these links will remain active for a predictable length of time. Students should inform their instructors when they come across a dead link. If instructors notify McGraw-Hill Ryerson regarding links that are no longer active, updates can be made to the learning materials.
Copyright © 2002 McGraw-Hill Ryerson Limited
E-commerce Modules to accompany Nickels, McHugh, McHugh, Berman, Understanding Canadian Business, Fourth Edition.
