Quiz Questions

Chapter 22. Ethical Marketing in a Consumer-Oriented World

Quiz Questions:

Q22-1

Are consumers puppets? Do you believe marketing can make people buy things they don’t need?

Q22-2

There is no doubt that marketing caters to materialistic values. In your opinion, does marketing make people materialistic?

Q22-3

Some critics argue that our macro-marketing system is flawed because it does not provide solutions to important problems, such as questions about how to help the homeless, minorities who have suffered discrimination, the elderly, the poor, and the sick. Do you agree or disagree?

Q22-4

Do you believe that marketing managers should respect consumers’ rights to privacy and refuse to purchase marketing information obtained from credit card records?

Q22-5

In your opinion, should marketing managers limit consumers’ freedom of choice? For example, should marketing managers install safety devices that increase costs, that customers don’t want and that are not required by law?

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Answers:

A22-1

See discussion at pp. 597 and 598 of text.

Because the questions for Chapter 22 asked for your personal views, there are no "right" or "wrong" answers to these questions. References are provided above to the pages in the text that include discussions of these questions.

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A22-2

See discussion at p. 599 of text.

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A22-3

See discussion at p. 600 of text.

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A22-4

See discussion at p. 603 of text and see Internet Insite 22-1, pp. 604 and 605.

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A22-5

See discussion at pp. 606 and 607 of text.

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