Table of Contents
PPT Slide
The Marketing Management Process
Strategic Market Planning
The Four Ps of the Marketing Mix
Strategy Decision Areas Organized by the Four Ps
Four Examples of Basic Channels of Distribution for Consumer Products
Elements of the Marketing Program
Distribution of Different Firms Based on Performance
Types of Opportunities
Sales and Cost Curves of Two Strategies
Evaluating Opportunities
Considering International Opportunities
Continuum of Environmental Sensitivity
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Author: Perreault and McCarthy
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