For the student: Access to MARKETING Magazine's online archive of marketing articles, compiled over the past ten years. With this additional web resource, students can easily and efficiently increase their marketing savvy. Through the research capabilities provided, ideas can be more thoroughly explored, campaigns more thoroughly analyzed, papers and assignments more thoroughly conceived. In addition these archives provide access to resume posting, cool awards, trade shows, the best want ads in Canadian publishing, a relational database of both advertisers and advertising agencies, and Canadian and International advertising connections!
For the instructor: MARKETING Magazine web access will provide the invaluable capability to search the largest archive and database in Canadian advertising. With this additional web resource, instructors can simply and deftly increase in-class effectiveness. With the simple click of a button access marketing news that will keep you up to the minute and take you back in time.
Click here to go directly to MARKETING Magazine. You will be prompted to enter your unique site ID found on your pass code card. Instructors should contact their McGraw-Hill Ryerson iLearning Specialist for details on how to access the site. With the purchase of a pass code card, available with the purchase of a new textbook, students will have access to a rich online resource containing Canadian marketing articles, compiled over the past ten years
Interested in receiving Marketing Magazine? Students and instructors receive a 50% discount, have your student number ready for verification.