Building a Dream, Seventh Edition
Author: Walter Good;
Division : Canadian Higher Education
ISBN-13: 9780070963245 (ISBN-10: 007096324X)
© 2008 | 7th Edition | 416 pages , Softcover
Status : Active, In-Print
List Price: $78.95
Online Learning Centre : http://www.mcgrawhill.ca/olc/good
• Add to cart
• Request a complimentary copy
Description :
Good is recognized as a market leading text that offers a practical, "how to" approach to guiding students and potential small business entrepreneurs through the conceptual stages involved in setting up a business of their own. It is all about builiding the essential business plan, with many templates, forms, checklists, sample plans and real-life Canadian examples making it the most hands-on text available.
Good offers a strong supplement package, including an Instructor's Resource CD with an IM and PPT slides, Canadian videos offering additional practical examples/cases, and a robust OLC that will be expanded to include self-assessment exercises currently within the text in an interactive format.
Table of Contents :
Stage 1 What is Entrepreneurship?
Stage 2 Assessing Your Potential for an Entrepreneurial Career
Stage 3 Exploring New Business Ideas and Opportunities
Stage 4 Buying a Business
Stage 5 Considering a Franchise
Stage 6 Organizing Your Business
Stage 7 Conducting a Feasibility Study: Part 1: Technical and Market Assessment
Stage 8 Conducting a Feasibility Study: Part 2: Cost and Profitability Assessment
Stage 9 Protecting Your Idea
Stage 10 Arranging Financing
Stage 11 Preparing Your Business Plan
Business Plans
List of Web Sites Referenced
Glossary of Financial Terms
Index
About the Author:
Walter Good
Dr. Walter Good is the Head of the Marketing Department at the University of Manitoba, and a graduate of the University of Toronto and Michigan State University. His primary interests are strategic market planning, entrepreneurship, and small-business management.
![[]](/highereducation/images/icon_cart1.gif "Shopping Cart"){kind=icon}
