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Many people first learn of McGraw-Hill Ryerson as students. We are first and foremost a publisher of school books. As a "household word" in this industry we attract the best and brightest authors. In fact, much of our success must be attributed to our intellectual property - our authors - as they are recognized as the best in their fields, often advising on a number of books, consulting and lecturing.
Another part of our success is due to our sizeable outlay in subject- and course-specific market research. These investigations include focus groups, quantitative surveys, advisory boards, interviews and classroom testing of draft student and teacher materials. We receive and act on feedback from these sources to adapt our products to the needs and requests of our customers - teachers, students and parents.
But our wide range of student texts is not the only secret to our success. The immense selection of supporting materials and the various mediums in which they are produced makes us the publisher of choice for many. Our array of supplementary resources include items such as:
And the range of mediums for the presentation of this information is as expansive - printed books, loose-leaf binders, CD-ROMs, DVDs and the Internet. And the partners we attract only add to our success. The Glencoe product list continues to perform strongly and the market acceptance of this line provides diversification to our product offerings. Our titles from the SRA/Open Court lines allow us to offer alternatives for students who require a little more assistance or enhancement in their learning programs.
All these elements of our publishing program make us the publisher of choice for authors, teachers, school boards, parents, ministries and students.
If you are interested in joining in our successes, please visit us.
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